When discussing how he tackles complex briefs or services, Steve explains that he likes to intensively research the client and the sector as a starting point. He attempts to learn as much as possible about the subject matter, whether that is injury law, safety apparel or In vitro fertilisation.

To keep his projects fresh, Steve is known for often including his own challenges in a project. Recently he used a varnish that had a sandpaper texture on a business card for Elliotts Safety Gear and for Vabasis Architects, arranged for the complex visual identity to be laser etched onto business cards. It’s during these challenges that he is thankful for the supporting team he works with at DAIS.

How have you got to where you are today?

I was majoring in Business and Art, and decided to become a portrait artist. It was while I was studying fine art at art college that I was introduced to graphic design, illustration and computers.

It was a slippery slope from there, graphic design seemed to offer both problem solving, and artistic opportunities.

In a few words, describe yourself…

My success lies in making mistakes whenever possible.

What are you spending your time on at the moment?

Working at DAIS, which is both demanding and rewarding. And of course a few top secret just-for-fun things.

Do you have a ritual for getting into the creative mindset? Or a creative process?

I research, I panic, I don’t sleep for a bit and then I realise the obvious.

What or who inspires you?

People who embody talent: Alex Trochut, Jessica Hische, Chris Mitchell and other lesser known wizards. You can see exactly what inspires me on my ffffound.

What are you most proud of?

My two young sons, Oliver and Sam. They are the only things I have ever created that I’m truly happy with.

When you were a child, what did you want to be when you grew up?

A sheriff, I had a shirt with badges and everything. Please step out of the vehicle madam.