Interview with designer Paul Tooth
Paul Tooth is a Sydney based graphic designer and illustrator. After a few years in the industry at a range of design firms, Paul decided to go out on his own, and Seeder House was born. Four and a half years down the track, and Paul’s developed an excellent reputation for himself and his agency.He keeps himself busy with a range of marketing, design and communication projects that involve a good creative mix of brand identity, print and digital design, illustration and typography design. Some of these have been so beautifully photographed, it’s exciting to share them here!
Featured first at the top of the article, is the brand creation for tea lover’s The Loose Leaf Tea House, the front end design for Juicy Design, and the brand identity for an architectural firm Saturday Studio.
Then below, we have the the illustration and design for a series of shirts for A.T.G. (All Things Good) – a local Sydney label; the brand identity for Roller Studio; and the illustration and packaging design for Sydney indie band, Mavens’ EP ‘Ghosts’.
How have you got to where you are today?
I started getting into design in high school 10 years ago. I spent the majority of my time in the design department, pretty much embossing everything. I moved through a couple of design studios, some were terrible, some were amazing and then decided I had enough skills to go out on my own in 2008.
In a few words, describe yourself…
Someone not very good at describing.
What are you spending your time on at the moment?
A few identities and a letterpress job. Also a lot of digital front end work as well.
I’m finding that print is slowly disappearing for me, so I’m stumbling my way through code for beginners to one day build the sites I design.
Do you have a ritual for getting into the creative mindset? Or a creative process?
Google Reader.
What or who inspires you?
Anyone that creatives something outside of current trends that works. Thats the biggest challenge for me personally, so I respect it massively.
What are you most proud of?
Working for myself.
When you were a child, what did you want to be when you grew up?
Aboriginal. That sounds super weird but it’s true.
